
About the circular economy
The world population is growing at an unprecedented rate and it does not appear that this growth will slow down in the coming years. The result is that the demand for raw materials continues to rise, while the supply (the stock of raw materials) decreases. There is also more and more waste due to the large amount of products that roll off the conveyor belt every day. We call this the linear economy, where we extract raw materials, make products and ultimately throw them away.
A Smarter Approach
The circular economy is an economic system designed to maximise reusability of raw materials, products and materials and minimise trash and waste. By doing this, we:
- Reduce pollution
- Use scarce raw materials more intelligently
- Reduce CO₂ emissions
- Create new economic opportunities
Dutch Circular Goals
The Dutch government aims to be fully circular by 2050. As an intermediate step, the Netherlands wants to reduce the use of primary raw materials (such as fossil fuels, metals and minerals) by 50% by 2030. This requires innovations in product design, new circular business models and collaboration between companies, governments and consumers. This is where our members come into the picture.
Our members
The network of Circulair Friesland now consists of about 180 companies, governments, educational institutions and (social) organisations: and that number continues to grow. Our members are moving together towards the circular economy, for a sustainable Fryslân and a sustainable world.

The 7 Pillars of a Circular Economy
Together with our knowledge partner Metabolic, we developed the seven pillars of the circular economy. You may already be active in one of the pillars. For example, by collecting rainwater, developing a circular business model or replacing all your fossil fuel company cars with electric cars. Those are great steps. At Circulair Friesland we take a broader approach together with our members. We stand for an integrated approach in which we manage to close chains and where waste no longer exists. But any raw materials are used as economically as possible and they remain as a high-quality part of the cycle.

A commitment to sustainable energy and water quality and quantity are also part of the circular design principles that Circulair Friesland implements, as well as optimal efforts for biodiversity, social inclusion, vitality, health and wellbeing.
We want everyone to have the opportunity to participate in society in a satisfying way. We see the economy as a means to achieve the Sustainable Development Goals.
High-quality reuse of materials
Raw materials should be reused at a high level for as long as possible. If possible, we choose biodegradable materials. If not, products must be designed to last or be easily dismantled so that components can be reused.

Energy
The energy supply in a circular economy is based on sustainable sources that are renewable within one generation. This includes energy from the sun, water and wind. In other words: green energy.

Water
Water is vital. It is important that we minimise the consumption of fresh water and maximise energy and nutrient extraction from water. Pollution of ecosystems in water must also stop.

Biodiversity
In the circular economy, human activities support and strengthen biodiversity. We must take this into account when designing products and services. The preservation of biodiversity is essential for a planet with regenerative capacities.

Cultural diversity
The goal of the circular economy is ‘a flourishing society on a planet with self-healing and regenerative capacities’. This must be a flourishing society for everyone, with respect for every culture. Different ideas and visions are of immense value for the resilience and social inclusiveness of our society.

Health and wellbeing
We know the impact of the emissions of all hazardous and toxic substances. These must not endanger life. Economic activities should never threaten human health and wellbeing in a circular economy.

Added value
In addition to the financial added value, this definition also includes social value and environmental value. In the circular economy, money is no longer the purpose of the economy. Instead, the economy is a means for realising social and environmental value.
